6. Shoeby
Brief
Develop a creative and commercial strategy that sets Shoeby apart as a clothing retail brand that offers extreme care and attention to its customers.
Solution
Kiki, a personal shopper at Shoeby, and some other properties became the recognisable face for all of Shoeby’s campaigns. On TV, online, in social media, own magazines and outdoor. With a matching brand promise: All eyes on you.
Result
Shoeby is one of the only Dutch clothing retailers currently growing in all channels.
