Brief

Develop a strategic tool that helps win customers and that can be used as an advertising property. Develop an impactful campaign around this tool.

Solution

The ‘Overstapmap’ is a simple binder holding everything you need to quickly transfer from your current, outdated bank to Binck Bank. The campaign we developed clearly sets Binck apart from the old world of ‘Big Fat Banks’.

Result

In five years time, Binck’s client base grew from 75.000 to over 500.000 customers.