Develop a creative strategy that gets the attention of parents with young children; communicate the urgency of sufficient sun protection.

A slice of life online and outdoor video campaign showing the logic of good sun protection as part of good overall protection of your child. The campaign features an overly cute young girl, allowing us to get the attention of moms. The digital media output is flexible so the campaign is only visible on sunny days, making it relevant at all times.

Launched in 2019, no data available yet.